The emanate of superstars behaving in announcement films has lifted a tumult in Malayalam film-world.

Association of Malayalam Movie Artistes boss Mr Innocent on Tuesday pronounced in no capricious terms that people have no problem if superstars act in promotion films.

Asked by this journal to conflict on comparison executive Mr Kamal’s acknowledgement that stars should equivocate doing ad film, Mr Innocent pronounced AMMA has not barred any actor from appearing in advertisements.

What is a problem if a product is sole by roving on a behind of a star’s credibility, he asked.

In fact, he forked out, Mr Kamal has “no right” to make such comments given he, too, had acted in an ad film recently. Calling Mr Kamal’s matter “meaningless”, Mr Innocent urged associate actors to omit it, and pronounced a participation of superstars in ad films helps companies sell their products to a vast extent.

Meanwhile, Mr Kamal simplified to this journal that he was articulate about icons in a film industry.

When told about Mr Innocent’s critique of his remark, he pronounced he had acted in an ad film for a private association but payment. “But superstars accept outrageous amounts to act in ad films,” he said. “The criticism was spontaneous; we do not like to provide it as a controversy.”

Mr Kamal done a acknowledgement on Monday during a private duty in Kothamangalam.

Addressing a entertainment after inaugurating a function, he pronounced Kamal Haasan and Rajnikanth knew a stress of their stardom and never acted in advertisements.